Tesla

At the crossroad of the Third Street Promenade and Santa Monica Place, with Michael W. Folonis Architects and Arktura’s Solutions Studio®’s guidance, Tesla developed a facade inspired by the namesake of the company, Nikola Tesla, and magnetic flux diagrams to wrap the exterior facade of their flagship auto showroom. Translating the inspired brief, Arktura utilized proprietary software to develop the complex curved custom exterior Graphic Perf® system into a synergetic graphic form to capture the relationship between magnetic flux and electron decay. The resulting facade visually impacts and filters heat and sunlight, and serves as a rain shield while representing the electric propulsion’s linear energy release.

• Location: Santa Monica, CA
• Architect: Michael W Folonis Architects
• Installer: C. G. Chaney Company
• Photography: Art Gray Photography